Our Story

Our story

We are PINAR & AYSEGUL , the co-founders of PANACEA Atelier.

Until quite recently, we could not have imagined we’d be launching our own brand but here we are! After a decade in the professional life as a marketeer and a finance expert, We’ve confronted the truth that we skipped to chase after our real desires. We have obtained tremendous experience in corporate life but now it's time to start our own journey.

Our common passion on handcrafted accessories has driven us to create Panacea Atelier by using our business know-how and visual skills. When we started this journey, that was one thing clear, we should design accessories with a sustainable approach without sacrificing style. 

And beyond that, what if our handbags help us to manage all day stress and anxiety? In this way, it wouldn’t be just an ordinary bag, it would be a panacea for us.

In the light of all these thoughts, we prepared our first Panacea eco-bag collection which will be perfect companion for the women in city life. We are fully inspired by the nature that surrounds us.

Basic and pure textures and striking semi-precious stones are key elements of our bags.  For the upcoming days, we continue to share new designs by keeping our enthusiasm and also our promises. 

Follow us, XOXO